Life’s Little Victory of the Day: Sainsbury’s announced today that it was bowing to social network pressure, and renaming its tiger bread “giraffe bread” per Lily Robinson’s suggestion.
The three-year-old wrote the supermarket chain last year to ask why tiger bread is called tiger bread, suggesting it be renamed “giraffe bread” to better match its appearance.
Customer service manager Chris King wrote Lily back to explain that the bread was named by a baker long ago who “thought it looked stripey like a tiger.” However, King sided with Lily, calling her renaming idea “brilliant.”
After thousands of social network users hopped aboard the Giraffe Bread Express, the company caved and decided to move forward with the name change.
“In response to overwhelming customer feedback that our tiger bread has more resemblance to a giraffe, from today we will be changing our tiger bread to giraffe bread and seeing how that goes,” said Sainsbury’s in a statement.
Congrats everybody. We did it.
[bbc / thanks sam!]
late in the response, but can we just mention, Chris King went back to school to be a teacher. Can we just have a collective “AWWW” for that? With his response to this little girl, he’ll make the best teacher there is!
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fuzzleface reblogged this from kingstolemycrown and added:
One good reason to be a Sainsbury’s employee. I noticed the change before I saw this post and knew it was because of...
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cuhtreenuh reblogged this from thedailywhat and added:
response, but can we just mention,...collective “AWWW” for that? With his response to this...
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avesilves reblogged this from typewritersandnikons and added:
And here I am wishing I had tried some tiger/giraffe bread while I was living in London.
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ohalright reblogged this from thedailywhat and added:
only offending thing about this...god-awful summer olympics logo on sainsbury’s...
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peaceandcarrots reblogged this from madeofsound and added:
OH GOD THEY MADE GIRAFFE PATTERNED BREAD. WHY IS THIS AFTER I LEFT?!!?!?!?
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madeofsound reblogged this from jolierose and added:
OMG DUTCH CRUNCH BREAD. THEY HAVE DUTCH CRUNCH BREAD IN LONDON. OMNOMNOMNOMNOMNOMNOM.
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